Friday, 18 February 2011
This year's Climate Week takes place from 21-27 March with Tescos, the headline partner,and with support from Aviva, EDF Energy, Kelloggs and RBS. You can see the two logos side by side (Tescos and Climate Week) on the publicity material with the Tescos's slogan, Every little bit helps standing out.
Tescos have pledged to 'become a zero-carbon business by 2050.' They plan to reduce emissions from the products they sell and in addition, help customers work on their own carbon footprints. All very worthy and we like to hold Tescos to account - see the recent Hornsey Journal article pointing out the discrepancy between their policy on food waste and their dumping 400 loaves bread during Christmas period.
Tescos are not offering funding but participating organisations can have their events listed or apply for an award. 'Little', indeed. However organisations that sign up will become part of a media extravaganza which includes celebrities and politicians, and a well-publicised campaign in schools and workplaces.
Tim Schmit, founder of the Eden Project in Cornwall appearing on Saturday Live last week said, 'One mustn't confuse the brand with the people that are inside it' and in 2007, he argued that the organisations 'that might make your tummy turn' were the 'very ones capable of changing the world.'
On Saturday's programme he seemed less convinced that these behemoth corporations are going to save the world: the imperative of every public limited company is to maximise profits for their shareholders, which scuppers any move to equip themselves for change. Nevertheless he still believes that these organisations contain people who were once idealists.
And there is a problem with getting the Climate Change message across, as Jolyon Jenkins found out in Radio Four's In Denial - Climate Change on the Couch.(